A significant number of people attempt to sell their homes via the process known as FSBO (“For Sale By Owner.”). This is generally due to the fact that these sellers believe they will save thousands of dollars in commissions by handling everything themselves. Unfortunately, this is seldom the case because those thousands of “saved” commission dollars are usually used up and exceeded by completing the tasks that are seen to by a realtor.
A realtor is a professional home seller. Ask yourself this: If you needed to have a cavity filled would you do it yourself, or have your spouse do it for you? Of course not. Or, if you were involved in litigation would you handle it yourself or enlist the services of an attorney? If it was a significant legal matter then you would most certainly hire an attorney. Now then, why would you allow a non-professional (“you”) to sell your home? After all, for most people it’s their most valuable asset?
Realtors provide services that are not only designed to ease your home sale, but also to provide services that are designed to specifically protect your investment. One of the most valuable things that a professional real estate agent can provide is marketing. Unlike selling by yourself, a realtor has access to a huge variety of advertising mediums.
Typically, a realtor will have an established web presence. In addition to listing your home on the local MLS, an agent will have a personal site that is designed to showcase their listings. Additional marketing, using time-tested strategies, is usually done through newspapers and other print media as well as through a variety of flyers and information sheets that are available 24/7.
Another very important aspect of home marketing where a realtors comes in handy is in the relationships they retain with other real estate professionals. A realtor will put considerable effort into marketing your home to other local realtors in order to best reach the buying market. Home selling is all about positive exposure for the home and only a realtor can provide that degree of exposure.
As you can see, there is a reason that a large percentage of FSBO’s eventually end up listing with a realtor in order to get the coverage and price they deserve.